Our new design. From The Globe and Mail UX Team
Our audience is central to our newsroom. For the last year and a half, we have been evolving our workflow and resources. We have been adopting and developing new publishing technologies. We are moving to a responsive digital product and redefining what our reading experience should be.
We have embarked on a redesign that is concentrated on our audience and how they use our product. We have brought our readers into that design process by understanding what they value most about our website and our journalism. We met with our audience. We conducted surveys, interviews, and focus groups. We spoke to a range of readers, from long-time print subscribers, to Instagram-only users. We iterated our design around their input.
With continual feedback, we developed prototypes and exposed new elements of our designs and experiences to test audiences. Once proven successful, we moved forward with change. It was a subtle but deeply connected way of listening to our audience.
Take a look around this site to learn about our new approach. Check out theglobeandmail.com as the new design evolves. Share your feedback. Stay tuned for the relaunch of The Globe and Mail iPhone and Android apps. We are also in the process of re-engineering our weekday and weekend editions of the newspaper. You’ll see improvements of our customer service site and even better ways to access on-demand content like newsletters, alerts and voice-activated content coming this fall. All with the insight, intelligence and feedback of our audience.
These changes are all part of an entire reframing of our business. A business that is anchored in delivering better value for subscribers, greater insights for Canadians and long-term partnerships with brands. We promise to deliver to our readers and loyal subscribers the most authoritative journalism in the country — quickly, efficiently and consistently.